www.truagents.comAI Customer Communications Platform
Verified customer reviews and ratings
TruAgents is an emerging player in the customer communications space, offering a unified AI-powered platform for personalized email, text, and voice interactions. The company uses AI agents to tailor communications to each individual, helping organizations improve customer engagement and business outcomes while maintaining the accuracy, consistency, and governance expected in enterprise environments.
Our first pilot account was a 2,300-life account that had been stuck around 22% participation for three or four years. After TruAgents, it climbed to 47%. When I asked the agent whether anything else changed, she told me: "What we did this year was the exact same as what we did last year, except for using TruAgents for those emails and text messages." The second account had very similar results. They came out with a bang.
The AI capabilities were the main driver for us — the other platforms we tested didn't really use AI. Being able to have those two-way conversations and get the data from them was beyond valuable. Knowing what an employee is actually asking during open enrollment is something most companies never see, and we certainly didn't have that data before. It's let us increase participation and get key results driven by an AI communications platform.
When I first met with the team, they said, "We don't have the ability to text message, but we can have that set up in two weeks." I thought the guy was crazy — but sure enough, in about two and a half weeks, they had it. Being able to quickly implement changes based on our feedback was a huge criteria for us. They aren't just focused on the contract and the money; they're genuinely trying to help us grow. That's the kind of partner you want for the long term.
We've had an AI governance council for years, and this was the first enterprise use case where AI interacts directly with our employees — on top of TCPA and CAN-SPAM regulations for text. The writer-and-reviewer bot setup and the golden file set positioned us to answer every objection. When compliance asked, "What if the AI does this?" we could say it won't, and we know it won't, because we told it not to. The proper guardrails are in place, and that's what won the team over.
The number one thing I hear is that the monthly platform fee is a lot, and there's some sticker shock. But my answer is simple: show me an AI communications platform that's cheaper. When you compare it to what we're getting — the emails, the texts, the data, the insights into our content and our employees — that order form gets signed pretty quickly. I did my own research and it's more than reasonable for what's in the market. I docked a star only because explaining the fee up front takes some work.
If you can win over our field agents, you can win over anybody. One agent asked our AI assistant, Ellie, to call him back at 6 — and unbeknownst to us, she did, right on time. He and a broker spoke with Ellie over the phone and he instantly emailed me: "Dude, I'm all in, I want to put this in every account." We didn't know how accurate the responses would be, but it turned out to be great. There are tons of stories like that.
"Probably the easiest thing I've ever implemented in my entire career." We reached over 22,000 employees across email, SMS, and phone in 50+ languages, and saw time to value in about two weeks. It runs outreach and handles inbound questions automatically without adding broker headcount.
Penetration jumped from 22% to 32% — roughly 2,200 additional employees enrolled, generating about $677K in incremental annual premium. TruAgents handled over 2,100 employee conversations autonomously, with 100% accuracy and 99.1% brand alignment. It's built for regulated industries, not adapted consumer AI, and that shows.
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